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duration
Fast-Track: 5 months
Standard mode: 7 months

Assessments
The assessment is done via submission of assignment.
There are no written exams.
Delivery mode
100% Online with tutor support

OTHM Level 7 Diploma in Strategic Marketing

Level 7 ⎮ Masters/MBA
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OTHM Level 7 Diploma in Strategic Marketing

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The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Why is this course right for you?

This qualification would have particular relevance for:
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Upgrade your skills

Add value to your current educational profile and achieve skillsets to compete in your job role.

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Enhance your credibility

The qualification is fully accredited and recognised and adds value to your educational profile.

Equivalences
The OTHM Level 7 diplomas on the Regulated Qualifications Framework (RQF) are at the same level as master’s degrees. However, they are shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters programme.

Key facts about Level 7 Diploma in Strategic Marketing

NO.1

100% Online

Study online with the UK’s leading online course provider.
NO.2

Global programme

Study anytime, anywhere using your laptop, phone or a tablet.
NO.3

Study material

Comprehensive study material and
e-library support available at no additional cost.
NO.4

Extensive Tutor Support

Qualifications delivered by ICL comes with complete tutor support via email. Support via zoom meeting is provided on case to case basis.
NO.5

Assessments

Assessment is done through written assignments and/ or dissertation project.
NO.6

Progression opportunities

As this qualification is approved and regulated, learners are eligible to gain direct entry into relevant Master’s degree programmes.
NO.7

Cost Effective

Typically, British degree qualification starts from GBP £9,250 per annum, but with ICL, you enjoy savings of up to 60% on your educational investment.

Entry Requirements

Learner must possess: 01, 02, 03 and 04
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01

Level 6 equivalent

An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification

02

Management experience

Mature learners with management experience (learners must check with ICL regarding this experience prior to registering for the programme)

03

Above 21 years old

Learner must be 21 years old or older at the beginning of the course

04

English requirements

If a learner is not from a majority English-speaking country must provide evidence of English language competency. (IELTS 5.5; Reading andWriting must be at 5.5)

course contents

Qualification Structure

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Mandatory units

20 credits
Contemporary Issues and Principles of Marketing
20 credits
Consumer Behaviour and Market Communications
20 credits
Digital and Social Media Marketing
20 credits
Contemporary Challenges and Strategic Marketing
20 credits
Strategic Brand Management
20 credits
Marketing Research Project
No items found.

Optional units: Choose any TWO

after successful study

Progressions

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or continue their further study. As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to Master’s top-up at many universities in the UK and overseas with advanced standing.

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